BUSINESS COMMUNICATION CULTURE AS AN INSTRUMENT FOR THE PROFESSIONAL TRAINING OF THE FUTURE COMMODITY EXPERTS Abstract
The authors have attempted to study the business communication culture as the culture dimension of interpersonal relations, and as an instrument for training the future commodity experts. It is determined that the professional activity of the future commodity experts provides the effective speech and socio-cultural interaction, adaptation to changing internal and external conditions. Therefore, the formation of business communication culture (which is the basis of cultural self-identity in professional activities) is urgent. Solving this problem requires viewing, searching, studying, developing and implementing new approaches to the system of the formation of future commodity experts’ business communication culture.
The subject of the research is the business communication culture as the culture dimension of interpersonal relations and as an instrument for the future commodity experts’ professional training.
The purpose of the research is to study the theoretical principles and practical features of business communication culture as one of the components of the professional training of future commodity experts.
The complex research methods are used for solving the tasks: theoretical – historical, systemic-structural and comparative analysis of domestic and foreign scientific literature to substantiate the theoretical and methodological principles of the business communication culture of the future commodity experts, generalization and systematization of conceptual statements for the purpose of the future specialist-commodity experts training; statistics – for the purpose of quantitative and qualitative analysis of the results of experimental work, determine the effectiveness of the developed pedagogical conditions of education for business communication culture at the future commodity experts.
In the context of the issues we have tried to reveal the theoretical principles and practical features to study the business communication culture as one of the components of the professional training of the future commodity experts.
Thusly, the analysis of the research issue literature and the consideration of specific professional activities for future commodity experts helped to determine the essence and structure of the business communication culture as an important component of future commodity experts’ professional culture, their personal, professional and integrated, dynamic quality that synthesizes a complex of values, norms, knowledge, skills, methods and techniques of business conducts and provides their creative application focused on optimizing communication, efficient professional activities and self-actualization of a person. The business communication culture should be considered as poly-structural, dynamic system of education, which is the important component of general culture and simultaneously the measure of business communication effectiveness, and which is directed on the organization and optimization of activities in the field of commodity research.
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